SacRT Seeking Input on New Brand Identity and Logo

October 3, 2022 General, SacRT in Community

picture of light rail train at station. Text that says sacrt seeking input on new branding identity and logo

SacRT is developing a new brand identity and logo as part of our long-term marketing strategy. The goal of the project is to modernize SacRT’s brand and increase our visibility by helping our riders and community members better identify our vehicles and all the services we provide through consistent imagery. This is especially important as we prepare to receive delivery of our modern new low-floor light rail trains later this year. To ensure any costs associated with the project stay low, we will take a phased “as needed” approach to implementation. 

During the course of the project, which is expected to take place through mid-2023, the SacRT communications team will continue to be actively engaged with riders and community members. We encourage you to check this project web page frequently to track development, and receive general project updates.

SacRT offered an online survey during the month of September 2022 to get rider and community feedback on the brand perception and knowledge of SacRT. Next, SacRT is working on a second survey to get rider and community feedback on updated brand concepts. An updated survey is expected to be released before the end of 2022.