SacRT Seeking Input on New Brand Identity and Logo

October 28, 2022 General, SacRT in Community

picture of light rail train at station. Text that says sacrt seeking input on new branding identity and logo

SacRT is developing a new brand identity and logo as part of our long-term marketing strategy. The goal of the project is to modernize SacRT’s brand and increase our visibility by helping our riders and community members better identify our vehicles and all the services we provide through consistent imagery. This is especially important as we prepare to receive delivery of our modern new low-floor light rail trains later this year. To ensure any costs associated with the project stay low, we will take a phased “as needed” approach to implementation. 

During the course of the project, which is expected to take place through mid-2023, the SacRT communications team will continue to be actively engaged with riders and community members. We encourage you to check this project web page frequently to track development, and receive general project updates.

In September, SacRT received rider and community feedback on the brand perception and knowledge of SacRT through the first public survey

As we are approaching a major milestone in the project, we will be releasing a survey with some of the final contenders for our new brand. Our team has been hard at work developing an authentic new visual identity for our transit system, and we cannot wait to get your feedback. 

An online survey link will be announced soon on our website to vote on your favorite new visual identity and provide feedback for the design team.