Take the Survey: Help Us Reshape the Future of SacRT

February 16, 2024 General, SacRT in Community


As part of our forward-thinking marketing strategy, we’re on a mission to redefine SacRT’s brand identity for the future. This involves creating an evolved style and logo that will not only modernize our image but also enhance visibility for both our riders and community members to make it easier to identify the spectrum of services SacRT offers. This initiative has special significance as we prepare to rollout our new fleet of low-floor light rail trains this summer.  

In late 2022, SacRT engaged the community to discover how best to refresh our brand identity for the next decade. After more than 450 responses, we are ready to share the case study highlights and follow-up survey.  

Your feedback is important to use as we get ready to rollout SacRT’s new brand identity in April 2024.  

SacRT is close to finalizing our new logo but still need additional community input. If you haven’t taken the short survey, we encourage you to take it. You input will drive SacRT into the future. The survey will close on February 29, 2024. If you have already responded to this survey in January 2024, please don’t take it again.

Take the Short Survey Here